Information Security Marketing Insider
I hope you are winning this week!
Quick ask: do you know someone in your network who may like “Information Security Marketing Insider”? Please forward it along. Thank you!
Here’s your weekly update on comings and goings, jobs, networking opportunities and actionable insights:
These are the most recent appointments and promotions of your cybersecurity sales peers. Say “CONGRATS!”🥂 to:
Jody Ma Kissling was appointed as Chief Marketing Officer at Corellium.
Sara Harold was appointed as Director of Global Partner Marketing at Trellix.
Leigh Marshall Dow was appointed as Chief Marketing Officer at Mattermost.
Maria Haugen was appointed as Chief Marketing Officer at Ally.
Victor White was appointed as VP, Corporate Marketing at Sift.
Appointed? Promoted? Let us know!
Do you have a story to tell? How you succeeded in your career, what makes your company awesome, how cybersecurity sales world is changing, what is working and what is not?
We’d love to host you! Please respond to this email with "interview" in the subject and we will set it up.
Meanwhile, check out this awesome clip of our conversation with Glen Shok, VP of Marketing at Netgate:
Our dance card is filling up fast. So, if interested in building up your personal brand and sharing your story, respond today.
For your personal 30 minutes of spotlight simply respond with "interview" in the subject of the email and we will find time that works for you.
When are you available?
Soft skills and AI, the peanut butter and jelly of cybersecurity marketing - or at least, they should be. But let’s face it, too many marketers are still stuck pushing jargon-filled pitches and letting AI write emails that sound like a robot’s diary.
Here’s the deal: soft skills sell. If you can’t connect with a CISO on a human level, you’re just another vendor in their inbox.
And AI? It’s your secret weapon - if you’re using it for more than just automating boring tasks. Maybe the cybersecurity marketers who master both will be the ones running the show in 2025?
If you had to pick one to master this year - AI or soft skills, which would make the bigger difference?
These senior cybersecurity marketing roles you may want to forward to your friends and colleagues:
Forcepoint is looking for a Director Regional & Channel Marketing in Texas, US.
Druva is looking for a Director, Product Marketing in Santa Clara, CA.
Crowdstrike is looking for a VP, Global Partner Marketing (remote).
Qualys is looking for a Senior Director, Product Marketing in Foster City, CA.
Looking for a job? Hiring? Let us know.
Given the level of VC funding flowing into cybersecurity, the rumors of the market’s demise appear to be premature:
Mindgard, an AI security company that helps test AI models adversarial threats, has raised $8 million.
Bureau, a platform that facilitates end-to-end identity verification, compliance, and fraud prevention, has raised $30 million.
Vultr, a startup that delivers secure, compliant and scalable cloud infrastructure, has raised $333 million.
Together AI acquired CodeSandbox.
Sonar acquired Tidelift.
Chainalysis acquired Hexagate.
Darktrace acquired Cado Security.
Raised funding? Got acquired? Let us know!
These are live events for the cyber marketing community you may find interesting:
Prodacity is taking place on Feb 4-6, 2025 in Nashville, TN.
CruiseCon is taking place on Feb 8-13, 2025 at sea (!), departing Cape Canaveral, FL.
RSAC is taking place on April 28-May 1, 2025 in San Francisco, CA.
Black Hat is taking place on Aug 2-7, 2025 in Las Vegas, NV.
Bad actors have been busy recently 📈:
Valio, a leading Finnish dairy company, confirmed a cyberattack that potentially exposed the personal information of more than 5,000 individuals.
Hacker known as KryptonZambie has demands $350K ransom for a breach of AlphaSense, a market intelligence platform.
BeyondTrust, known for its Privileged Access Management has fallen victim to a cyberattack, raising concerns about the security of its own systems.
A cyberattack on Texas Tech University Health Sciences Center exposed personal and medical data of 1.4 million individuals.
A data breach involving Virtavo's Home V App exposed over 8.7 million records, compromising the personal data of around 100,000 users.
Hackers are impersonating Ledger in phishing emails, falsely claiming a data breach and asking users to verify their recovery phrases via a fake tool.
A new investigation reveals that LastPass users have suffered an additional $5 million in cryptocurrency theft linked to the previous data breach.
The Clop ransomware group has claimed responsibility for a new wave of cyberattacks, exploiting vulnerabilities in Cleo Software's file transfer tools in a hacking campaign.
Mirai malware infects session smart network systems, repurposing them into DDoS attack sources on other connected devices.
A major security breach in McDonald's India delivery system has compromised the personal information of customers and drivers, caused by security flaws.
Hacker intelBroker has released a portion of data stolen from a Cisco DevHub instance, alleging it represents only a fraction of the total files compromised in the breach.
But a handful of guys were nabbed 👮♀️:
Ukrainian man sentenced to selling malware: Mark Sokolovsky, the creator of the notorious Racoon Stealer malware, has been sentenced to five years in prison after his arrest in the Netherlands in 2022 and the subsequent shutdown of the cybercrime operation.
Cybersecurity expert received 2 years sentence: Florent Curtet, a cybersecurity expert, received a two-year suspended sentence and a €13,000 fine for acting as a negotiator for the Everest ransomware group in a 2021 attack on a French company.
Hacker sentenced to 69 Months for Theft: Vitalii Antonenko, convicted of using SQL injection attacks to steal and sell credit card data from online sites, has been sentenced to 69 months in prison for his cybercrime activities.
Nigerian authorities arrest 792 for cyber scam: Nigerian authorities arrested 792 suspects in Lagos, including 148 Chinese and 40 Filipinos, during a raid on a seven-story building linked to a massive online scam ring, where low-level operatives initiated romantic chats with victims before passing them off to international scammers.
Stay safe.
Amena Ferguson
Infosec Marketing Insider
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