Information Security Marketing Insider
I hope you are winning this week!
Quick ask: do you know someone in your network who may like “Information Security Marketing Insider”? Please forward it along. Thank you!
Here’s your weekly update on comings and goings, jobs, networking opportunities and actionable insights:
These are the most recent appointments and promotions of your cybersecurity sales peers. Say “CONGRATS!”🥂 to:
Elias Terman was appointed as VP of Marketing at Vorlon.
Betsy J. Walker was appointed as SVP of Marketing at Cranium.
Julia White was appointed as Chief Marketing Officer at Amazon Web Services.
Arnaud Kraaijvanger was appointed as Chief Marketing Officer at IntelePeer.
Leslie Cocco Alore was appointed as SVP of Marketing at Flexera.
Appointed? Promoted? Let us know!
Do you have a story to tell? How you succeeded in your career, what makes your company awesome, how cybersecurity sales world is changing, what is working and what is not?
We’d love to host you! Please respond to this email with "interview" in the subject and we will set it up.
Meanwhile, check out this awesome conversation with Mark Collura, CRO at Living Security:
Our dance card is filling up fast. So, if interested in building up your personal brand and sharing your story, respond today.
For your personal 30 minutes of spotlight simply respond with "interview" in the subject of the email and we will find time that works for you.
When are you available?
As a marketer, every time I attend RSAC I feel like a dog at a wedding: so much commotion, excitement, exhilarating smells and fancy food passed around… and yet nothing drops on my plate.
What I mean by this is that it appears that most of the decision makers go through a tightly curated experience - a handful of high-level meetings in a hotel suite, an off-Moscone executive conference that’s not part of the main agenda, followed by a private party after.
And then they leave…
…without stopping at your lovingly designed booth.
… or attending your “cyber tacos” party.
And so you end up paying through the nose for what can effectively be called “bleacher seats” when all the decision makers you were promised to be in front of have “backstage passes”.
That hardly seems fair.
… Or economically justifiable.
And so it seems that Palo Alto Networks finally got the memo and decided not get involved.
Do you think that Palo Alto is the canary in the coal mine?..
Do you think cybersecurity vendors will stampede out of Moscone in 2025?
And finally - pay attention! - here is the money question: how do you access decision makers in this new world?
Asking for a friend…
These senior cybersecurity marketing roles you may want to forward to your friends and colleagues:
Kroll is looking for a Director of Marketing in New York, NY.
Snyk is looking for a Director, Partner Marketing (remote).
Verkada is looking for a Director of Enterprise Growth Marketing in San Mateo, CA.
Rapid7 is looking for a Director, Marketing Operations (remote).
Qualys is looking for a VP, Product Marketing in Foster City, CA.
Ping Identity is looking for a Director, Partner Marketing(remote).
Looking for a job? Hiring? Let us know.
Given the level of VC funding flowing into cybersecurity, the rumors of market’s demise appear to be premature:
Chaos Industries, a technology company building the next generation of defense and critical industry technologies, has raised $145 million.
Prelude, a Paris-based startup providing fraud resistant SMS verification solutions, has raised $8 million.
SurePath AI, a SaaS platform that assists organizations in adopting and governing generative AI usage across their teams, has raised $5.2 million.
Conflixis, a Texas-based data and risk intelligence company, has raised $4.2 million.
Raised funding? Got acquired? Let us know!
Aphinia is hosting Anne Gotay, VP of Growth at Drozone - RSVP today https://evt.to/egomgumdw! - for a virtual roundtable on How to Engage CISOs with Virtual Events in 2025:
RSVP today at: https://evt.to/egomgumdw
Also…
Have you heard?
The most anticipated must-attend cybersecurity marketing event of the year - CyberMarketingCon 2024 - is taking place on December 9-11, 2024 in Philadelphia, PA.
The one in 2022 was great.
The one last year was even better.
Can’t wait for the upcoming one!
Get your ticket to CyberMarketingCon 2024 today!
These are live events for the cyber marketing community you may find interesting:
Gartner: Identity & Access Management Summit is taking place on Dec 9-11, 2024 in Grapevine, TX.
BlackHat Europe is taking place on December 9-12, 2024 in London, UK.
RSAC is taking place on April 28-May 1, 2025 in San Francisco, CA.
Black Hat is taking place on Aug 2-7, 2025 in Las Vegas, NV.
Hackers have been busy recently 📈 :
An estimate of $4.8 Million worth of crypto assets stolen in flash loan attack on DeltaPrime crypto brokerage.
Over $25 Million worth of crypto assets was stolen from Thala deFi platform but the funds were returned after $300,000 bounty payment.
A notorious dark web marketplace has reportedly listed the credit card details of over 670,000 Israeli citizens for sale.
Hacker leaks over 800,000 personal records including emails and sensitive data gotten from Mr Tips.
A hacker on the dark web leaks the personal information of 200,000 customers from Colicom shipping service.
A massive data breach has emerged, leaking 140 million usernames and passwords on the dark web.
Hackers have leaked 900 million login credentials, including URLs, usernames, and passwords, reportedly extracted from cloud services and Telegram.
One of the world's largest retailers, Ahold Delhaize's US operations was disrupted by a cybersecurity incident, taking its online stores offline.
Embargo ransomware group targets American associated pharmacies, stealing 1.4 terabytes of data and demanding $2.6 Million.
Alltech Consulting, an IT and engineering recruitment firm, suffered a data breach exposing the personal information of more than 216,000 job seekers.
The Library of Congress confirms security breach where a foreign adversary accessed email communications between congressional offices and library staff.
Set Forth, Inc. has revealed a data breach affecting sensitive personal information of 1.5 million consumers.
But a handful of guys were nabbed :
215 individuals arrested for $230 million crypto scam: South Korean officials have arrested 215 individuals involved in a pump-and-dump crypto scheme, defrauding investors of nearly $230 million, with the group's YouTube-promoting leader extradited from Australia.
Indiana trio charged in $1.5 million SIM-swapping scheme: US authorities have charged three Indiana residents for orchestrating SIM-swapping attacks, hijacking accounts, stealing funds, and demanding ransom for profile restoration.
Idaho hacker sentenced to 10 years for cyberattacks: A US judge sentenced Idaho man Robert Purbeck to 10 years in prison for hacking the city of Newnan, a Georgia medical clinic, and attempting to extort a Florida orthodontist, also ordering him to pay over $1 million in restitution.
Crypto scammer pleads guilty to laundering $73 Million: Daren Li has pleaded guilty to laundering over $73 million from cryptocurrency investment scams, using shell companies and international bank accounts, and now faces up to 20 years in prison.
Stay safe.
Amena Ferguson
Infosec Marketing Insider
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